💡Summary

The urgent need for massive carbon dioxide removal

The need to address climate change has never been more urgent. To put it in perspective, even if we move towards a carbon-neutral economy today, the 2.2 tera-tons of accumulated CO2 and other greenhouse gasses will continue to drive global warming for thousands of years to come. This stark reality underscores the critical importance of actively removing existing carbon dioxide from the air through a process known as carbon dioxide removal (CDR), in addition to reducing future emissions.

Meanwhile, demand for high-quality carbon removal credits is surging as more companies and governments set ambitious net-zero or, like Microsoft, net-negative targets. Buyers are increasingly willing to pay premium prices for credits representing genuine, permanent removal of carbon dioxide. However, access to an ample supply of trusted carbon removal credits remains constrained by the market's current limitations, threatening to stall the urgent scaling of CDR solutions.

Adding to the fragmentation problem and illiquidity, the lack of transparency in the current carbon credit market has proven to be a challenge. While it intended to fund emission reduction and removal projects, these shortcomings hinder its effectiveness and scalability, which have prevented the market from realizing its full potential in the fight against climate change.

Additionally, education may serve as one of the largest barriers to industry growth. In fact, a study found that only 3% of German consumers actually understood the details behind companies claiming to be “Carbon Neutral”. This lack of public and institutional awareness causes a lapse in governance and transparency around these claims, creating risks of greenwashing and falsification.

How Tracer unleashes the potential of the carbon removal market

Tracer aims to address these challenges by providing an innovative blockchain-based solution that delivers trust, transparency, and liquidity to the carbon removal market. By leveraging a dual-token system, a robust grading framework, and advanced financial instruments, Tracer creates a unified approach for the efficient issuance, trading, and management of high-quality carbon removal credits.

The Tracer ecosystem is powered by two primary tokens: the Tracer token (TRCR) for governance and incentivization, and the Carrot token (CRRT) for representing verified carbon removals. The Tracer DAO plays a central role in ensuring the integrity and growth of the ecosystem by aligning stakeholder interests through its governance mechanisms and incentive structures.

Tracer's go-to-market strategy focuses on empowering carbon removal projects, incentivizing developers to build innovative financial products, and partnering with resellers to drive adoption. By creating a vibrant ecosystem of products and services built around the Carrot smart contract, Tracer aims to unlock the trillion-dollar potential of the carbon removal market.

Tracer as the Solution

As the world grapples with the urgent need to address climate change, Tracer presents a groundbreaking solution that can accelerate the growth and maturation of the carbon removal industry. By providing a transparent, efficient, and accessible solution for high-quality carbon removals, Tracer is poised to make a significant contribution to the global fight against climate change, while creating substantial economic opportunities for participants in the carbon removal ecosystem.